Dynamics 365 vs HubSpot Features and Cost Comparison
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Overview
Founded Year
November 1, 2016
June 9, 2006
Company
Headquarters
Redmond, WA
Cambridge, MA
Target Business Size
Mid-market to enterprise
SMB to enterprise
Deployment
Cloud-based SaaS
Cloud SaaS only
Free Trial
Yes, 30 days
14 days; free forever
Free Plan
No
Yes, 2 users
Pricing
Starting Price
$65/user/mo, Sales Pro
$15/user/mo annual
Price Per User
Yes, per app
Yes
Free Plan
No
Yes, limited/branded
Annual Discount
Monthly ~20% higher
Yes
Enterprise Pricing
$105–$150/user/mo
Custom
Setup Cost
Requires implementation partner
Free, self-serve
Implementation Cost
$5K–$15K+
Paid onboarding, Pro+
Hidden Costs
Modules, training, migration
Contact/AI credit limits
Add-On Costs
Copilot, Power BI/Apps
Hubs sold separately
Core CRM Features
Contact Management
Yes, all plans
Yes, all plans
Lead Management
Yes, all plans
Yes, all plans
Opportunity Management
Yes, all plans
Yes, all plans
Sales Pipeline
Yes, customizable
Yes, drag-and-drop
Deal Tracking
Yes
Yes
Account Management
Yes, all plans
Yes, all plans
Activity Tracking
Yes
Yes
Task Management
Yes
Yes
Calendar
Yes, via Outlook
Yes
Notes
Yes
Yes
Document Storage
Yes, via SharePoint
Yes, HubSpot Files
Automation Features
Workflow Automation
Yes, Power Automate
Yes, Starter+
Email Automation
Yes, all plans
Yes, Starter+
Lead Routing
Yes, Enterprise+
Yes, Professional+
Auto Follow-Ups
Yes
Yes, Sequences
Approval Workflows
Yes, Power Automate
Yes, Professional+
AI Automation
Yes, Copilot Premium
Yes, Breeze credits
Sequence Automation
Yes, Sales Premium
Yes, Starter+
AI Features
AI Assistant
Yes, Copilot Premium
Yes, Breeze paid
Email Writing
Yes, Copilot drafts
Yes, Breeze Copilot
Lead Scoring
Yes, all paid
Yes, Professional+
Sales Forecasting
Yes, Enterprise+
Yes, Professional+
Predictive Analytics
Yes, Enterprise+
Yes, Pro/Enterprise
Meeting Summaries
Yes, Copilot Teams
Yes, Breeze paid
Call Transcription
Yes, Conversation Intelligence
Yes, Professional+
AI Reporting
Yes, Power BI
Yes, Breeze Data Agent
Marketing Features
Email Marketing
Customer Insights add-on
Yes, all plans
Landing Pages
Yes, Customer Insights
Yes, Starter+
Forms
Yes, built-in
Yes, all plans
Marketing Automation
Customer Insights, $1,700+
Basic/Pro tiers
SMS Marketing
Customer Insights add-on
Yes, add-on
Social Media Integration
Customer Insights
Yes, Marketing Hub
Campaign Tracking
Yes, built-in
Yes, built-in
Customer Service Features
Ticketing
Service Hub, $65+
Service Hub, $15+
Live Chat
Contact Center add-on
Yes, Free+
Knowledge Base
Service Professional+
Yes, Starter+
Help Desk
Yes, Service module
Yes, Service Hub
SLA Management
Yes, Service module
Yes, Professional+
Omnichannel Support
Contact Center add-on
Yes, Service Hub
Reporting & Analytics
Custom Reports
Yes, paid plans
Yes, paid plans
Dashboard
Yes, customizable
Yes, all plans
Forecasting
Yes, Enterprise+
Yes, Professional+
KPI Tracking
Yes
Yes
Revenue Analytics
Yes
Yes, Revenue Hub
Advanced Reporting
Yes, Power BI
Yes, Professional+
Real-Time Reporting
Yes
Yes
Integrations
Gmail
Yes, native
Yes, native
Outlook
Yes, deep native
Yes, native
Microsoft 365
Yes, fully native
Yes, native
Google Workspace
Yes, limited
Yes
Slack
Yes, connector
Yes, native
Zoom
Yes, AppSource
Yes, Marketplace
QuickBooks
Yes, AppSource
Yes, Marketplace
Xero
Yes, third-party
Yes, Marketplace
Shopify
Yes, AppSource
Yes, native
WooCommerce
Yes, third-party
Yes, Marketplace
Stripe
Yes, third-party
Yes, Commerce Hub
Zapier
Yes
Yes
Make
Yes
Yes
WhatsApp
Yes, Contact Center
Yes, third-party
Customization
Custom Fields
Yes, all plans
Yes, all plans
Custom Objects
Yes, all plans
Yes, Enterprise only
Custom Workflows
Yes, Power Automate
Yes, Starter+
Custom Dashboards
Yes, all plans
Yes, paid plans
Custom Permissions
Yes, security layers
Yes, role-based
API Access
Yes, REST, all
Yes, Professional+
Security & Compliance
GDPR
Compliant
Compliant
SOC 2
Certified
Certified
HIPAA
Yes, with BAA
Yes, Enterprise BAA
ISO 27001
Certified
Certified
SSO
Yes, Entra ID
Yes, SAML Pro+
MFA
Yes, via Entra
Yes, supported
Audit Logs
Yes, full trail
Yes, Enterprise advanced
Role Based Access
Yes, advanced model
Yes, teams/permissions
Mobile Experience
iOS App
Yes
Yes
Android App
Yes
Yes
Offline Mode
Yes, available
Limited, basic only
Mobile Dashboard
Yes
Yes
Mobile Notifications
Yes
Yes
Ease of Use
Ease of Setup
Complex, needs partner
Easy to moderate
Learning Curve
Steep, Microsoft Learn
Moderate, free Academy
User Interface
Dense, improving w/Copilot
Clean, modern, intuitive
User Adoption
Moderate, strong post-training
High, minimal ramp-up
Customer Support
Standard; Premier/Unified paid
Community free tier
User Ratings
G2 Rating
3.8, 3K+ reviews
4.4, 13K+ reviews
Capterra Rating
4.4, 5.5K+ reviews
4.5, 4.4K+ reviews
TrustRadius Rating
7.9 / 10
8.5 / 10
Gartner Rating
4.4, Customers' Choice
4.4, Customers' Choice
Number of Reviews
Enterprise CRM/ERP leader
G2/Capterra category leader
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