HubSpot Features and Cost Comparison
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Overview
Founded Year
June 9, 2006
Company
Headquarters
Cambridge, MA
Target Business Size
SMB to enterprise
Deployment
Cloud SaaS only
Free Trial
14 days; free forever
Free Plan
Yes, 2 users
Pricing
Starting Price
$15/user/mo annual
Price Per User
Yes
Free Plan
Yes, limited/branded
Annual Discount
Yes
Enterprise Pricing
Custom
Setup Cost
Free, self-serve
Implementation Cost
Paid onboarding, Pro+
Hidden Costs
Contact/AI credit limits
Add-On Costs
Hubs sold separately
Core CRM Features
Contact Management
Yes, all plans
Lead Management
Yes, all plans
Opportunity Management
Yes, all plans
Sales Pipeline
Yes, drag-and-drop
Deal Tracking
Yes
Account Management
Yes, all plans
Activity Tracking
Yes
Task Management
Yes
Calendar
Yes
Notes
Yes
Document Storage
Yes, HubSpot Files
Automation Features
Workflow Automation
Yes, Starter+
Email Automation
Yes, Starter+
Lead Routing
Yes, Professional+
Auto Follow-Ups
Yes, Sequences
Approval Workflows
Yes, Professional+
AI Automation
Yes, Breeze credits
Sequence Automation
Yes, Starter+
AI Features
AI Assistant
Yes, Breeze paid
Email Writing
Yes, Breeze Copilot
Lead Scoring
Yes, Professional+
Sales Forecasting
Yes, Professional+
Predictive Analytics
Yes, Pro/Enterprise
Meeting Summaries
Yes, Breeze paid
Call Transcription
Yes, Professional+
AI Reporting
Yes, Breeze Data Agent
Marketing Features
Email Marketing
Yes, all plans
Landing Pages
Yes, Starter+
Forms
Yes, all plans
Marketing Automation
Basic/Pro tiers
SMS Marketing
Yes, add-on
Social Media Integration
Yes, Marketing Hub
Campaign Tracking
Yes, built-in
Customer Service Features
Ticketing
Service Hub, $15+
Live Chat
Yes, Free+
Knowledge Base
Yes, Starter+
Help Desk
Yes, Service Hub
SLA Management
Yes, Professional+
Omnichannel Support
Yes, Service Hub
Reporting & Analytics
Custom Reports
Yes, paid plans
Dashboard
Yes, all plans
Forecasting
Yes, Professional+
KPI Tracking
Yes
Revenue Analytics
Yes, Revenue Hub
Advanced Reporting
Yes, Professional+
Real-Time Reporting
Yes
Integrations
Gmail
Yes, native
Outlook
Yes, native
Microsoft 365
Yes, native
Google Workspace
Yes
Slack
Yes, native
Zoom
Yes, Marketplace
QuickBooks
Yes, Marketplace
Xero
Yes, Marketplace
Shopify
Yes, native
WooCommerce
Yes, Marketplace
Stripe
Yes, Commerce Hub
Zapier
Yes
Make
Yes
WhatsApp
Yes, third-party
Customization
Custom Fields
Yes, all plans
Custom Objects
Yes, Enterprise only
Custom Workflows
Yes, Starter+
Custom Dashboards
Yes, paid plans
Custom Permissions
Yes, role-based
API Access
Yes, Professional+
Security & Compliance
GDPR
Compliant
SOC 2
Certified
HIPAA
Yes, Enterprise BAA
ISO 27001
Certified
SSO
Yes, SAML Pro+
MFA
Yes, supported
Audit Logs
Yes, Enterprise advanced
Role Based Access
Yes, teams/permissions
Mobile Experience
iOS App
Yes
Android App
Yes
Offline Mode
Limited, basic only
Mobile Dashboard
Yes
Mobile Notifications
Yes
Ease of Use
Ease of Setup
Easy to moderate
Learning Curve
Moderate, free Academy
User Interface
Clean, modern, intuitive
User Adoption
High, minimal ramp-up
Customer Support
Community free tier
User Ratings
G2 Rating
4.4, 13K+ reviews
Capterra Rating
4.5, 4.4K+ reviews
TrustRadius Rating
8.5 / 10
Gartner Rating
4.4, Customers' Choice
Number of Reviews
G2/Capterra category leader
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